Empowering Teachers & Students to Build Essential Skills for Success

We use low-cost EdTech powered by AI to upskill underserved Pakistanis and unlock potential

Our Why

Learning outcomes in Pakistan are dismal: Over 75% of 10-year-old Pakistanis can’t read a sentence and 50 million students will leave K-12 education without essential skills required to succeed in the 21st century. These include language proficiency, communication, critical thinking and digital skills. ~2 million inadequately qualified graduates become teachers, with little or no access to professional development, reinforcing the vicious cycle of poor learning outcomes, a poorly skilled workforce, and poorly trained future teachers. 

The English language is a major pain point: curriculum policy requires teachers not only to teach English as a subject, but also to teach Math and Science in it. In the labour market, access to higher-paying and white-collar jobs as well as global freelance and tech markets is heavily predicated on English proficiency. But only 6% of teachers are English-proficient, and they predominantly teach the wealthy. 

At Beaj Education, we are on a mission to democratize skills that have historically only been available to a privileged few. We do this by using low-cost technology to provide affordable access to high-quality skill-development courses, designed by world-class instructors and customized for Pakistani teachers, students, and young professionals. Our goal is to reach a million users by 2030.

Our Dream

By democratizing skills that have historically only been available to the privileged, we envision a world where anyone, regardless of household income and educational background, can easily access high quality skill development and tap opportunities for upward socioeconomic mobility.

Our Work

We use AI powered technology to provide easy, affordable access to high quality skill development programs, created by world-class experts and backed by research, specifically for the Pakistani market. We started with English language proficiency and self-growth.

We partner with under-resourced schools eager to innovate, and deliver our programs as a series of digital ‘bootcamps’ over WhatsApp, combining AI bots to deliver content and personalize learning, with human instructors to build community, provide support and keep learners engaged and motivated. 

We run WhatsApp communities of 5000+ teachers to support with challenges, nurture emotional and mental health, discuss pedagogy and global best practices, and share problems and innovative solutions.

Beaj is committed to becoming a true ‘learning organization’ that uses data for decision-making and actively generates evidence to contribute to the fields of Education, EdTech, Behavioral Science and Learning Engineering.

Teacher Professional Development via AI-Powered WhatsApp Bots

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Supporting an Ecosystem of
Innovative Educators

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Personalized Learning & Skill Building
Camps for Students

Coming Soon!

3000+ Courses Delivered

5000+ Teachers Supported

100+ Partner Organizations

150,000 Students Impacted

3000+ Courses Delivered ⋆ 5000+ Teachers Supported ⋆ 100+ Partner Organizations ⋆ 150,000 Students Impacted

Our Team

  • Zainab Qureshi


    Founder, Chief Executive Officer

  • Asad Liaqat


    Cofounder, Chief Research Officer

  • Tehreem Zaman

    Chief Operating Officer

  • Taimur Shah



    Chief Tech Officer

  • Fizza Hassan

    English Content Lead

  • Sameen Shahid

    Leadership Coach

  • Semal Farid

    Operations Manager

  • Muhammad Ali

    Software Engineer

  • Anum Nadir

    Urdu Content Manager

  • Aliza Baqar

    HR, Admin and Operations Associate

  • Dania Khawar

    Social Media Associate

  • Fatima Miraj

    Data Analyst

  • Ayesha Salman

    Digital Marketing Intern

  • Hiba Noor

    Community Manager

  • Salman Mehmood

    Software Developer

Our Advisors

Our Partners

  • The Agency Fund

  • Tools Competition

    Tools Competition

  • Government of Pakistan

  • Developments in Literacy (DIL)

  • The Citizens Foundation

  • The Educators

  • Pehli Kiran Schools

  • Indus Resource Centre (IRC)

  • The Hunar Foundation

  • Teach the World

  • Kiran Foundation

  • Allied School

Our Testimonials

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