Robin-Hooding a Social Enterprise: Launching Beaj Urdu
How do you become financially self-reliant when your startup is a social enterprise catering to a low-income target market in a low-income country where people have very, very limited capacity to pay? You play Robin Hood, of course.
That’s the path we’re trying at Beaj Education to keep us afloat until we can scale in the Pakistani market.
We recently launched Beaj Urdu, a one-of-a-kind program that helps Pakistani kids living abroad experience the magic of Pakistan and learn Urdu through an exciting virtual journey across the country!
We figure our diaspora can help us with our mission of skill-development for low-income youth in Pakistan. It’s a fun seesaw: teach Pakistanis inside Pakistan English, teach Pakistanis outside Pakistan Urdu! (Maybe somewhere down the road we can even do exchange programs and link up penpals etc - the wonders of globalization).
'Pakistan Ki Sayr' is an awesome program that does a 4-month virtual tour of the country, from end to end - it’s the dream itinerary that I would do myself if I had 4 months to backpack across the country.
We help kids experience the magic of Pakistan as they explore the rich history and festivals of Punjab, the shrines and deserts of Sindh, the folklore and tradition of KP and Balochistan, and the absolute majesty of the North. Celebrate Pakistan’s phenomenal art, music, literature and of course food! Enable your kids to experience their culture, connect with their roots, feel pride in their heritage. If they don’t speak Urdu already, we’ll get them excited and make sure they’re speaking enough to bond with the grandparents by the time we’re done!
It’s a memorable experience that gives back: 100% of profits go towards running Beaj operations in Pakistan.
Wish us luck!