Education transforms lives.
We bring it within reach.

Beaj helps students, teachers, and professionals access high-quality learning through expert content, AI powered assessment, and accessible technology designed for the realities they live in.

We rigorously evaluate our programs to ensure we are meeting targets. We work with internationally renowned research experts and use methods like randomised control trials.

Delivered over WhatsApp, the most widely used, lowest-friction tech platform across emerging markets, our solution works on low-end Android devices and requires minimum internet connectivity.

At >$1 per learner per month, our high quality learning programs are designed to be ultra cost effective, so that they can scale nationally and globally.

Functional Literacy & Numeracy

We help children build a strong foundation in reading and math through structured lessons, guided practice, and personalized feedback.

Teacher Development

Practical, ongoing programs that help teachers improve their pedagogy, classroom management, and language skills.

Upskilling Professionals

We help young professionals build communication, language, and work-readiness skills needed to thrive in work and life.

Custom Solutions

Training programs designed around prospective partners’ goals, adaptable by audience, language, and content.

We design structured courses with education, language, and subject experts, turning complex skills into short, practical learning journeys.

We deliver programs through WhatsApp because it has over 3 billion active users worldwide and our learners already know how to use it. It removes the need for new apps, expensive devices, or high-speed internet.

We use AI to support practice, assess responses, give feedback, and help learners move at the pace their progress requires.

We combine technology with facilitators, counselors, and peer communities so learners are supported, motivated, and accountable.

We rigorously track engagement, progress, and outcomes so partners can see what is working, where learners struggle, and what needs to improve.

Every program creates learning data that feeds back into the next cycle. We use it to refine content, improve delivery, strengthen assessments, and make each implementation better than the last.

6000

+

Active Learners

100000

+

Lives impacted

1

M

Goal for 2030

Our Team Leads

Zainab Qureshi

Founder & CEO

Taimur Shah

Chief Tech Officer

Tehreem Zaman

Chief Operating Officer

Fizza Hasan

Content Lead